Privacy Policy

Last Updated: January 2026

At Premier Driveways, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Company Name: Premier Driveways
Email: [email protected]
Phone: 07915 069617
Service Area: Warrington, Cheshire & Surrounding Areas

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

• Complete our contact form
• Request a quote
• Call or email us
• Engage our services

This information may include:

• Name
• Email address
• Phone number
• Postcode/Address
• Service requirements
• Any other information you choose to provide

2.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide our services: Process quotes, schedule appointments, complete projects
• Communication: Respond to enquiries, provide updates on your project
• Business operations: Maintain records, manage accounts, improve our services
• Legal compliance: Meet legal and regulatory requirements
• Marketing: Send relevant information about our services (only with your consent)

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: To fulfill our contractual obligations to provide services
• Consent: Where you have given explicit consent for specific purposes
• Legitimate interests: To operate and improve our business
• Legal obligation: To comply with laws and regulations

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with:

• Service providers: Third parties who assist us in operating our business (e.g., email services, payment processors)
• Legal requirements: When required by law or to protect our rights
• Business transfers: In the event of a merger, acquisition, or sale of assets

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data storage
• Encrypted communications
• Access controls and authentication
• Regular security assessments

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Typically:

• Quote enquiries: 12 months from last contact
• Customer records: 7 years (for tax and legal purposes)
• Marketing consent: Until you withdraw consent

8. Your Rights

Under UK GDPR, you have the following rights:

• Right to access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data (in certain circumstances)
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a structured format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected] or call 07915 069617.

9. Cookies and Analytics

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. You can control cookie settings through your browser preferences.

9.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website

9.2 Google Analytics

We use Google Analytics to collect information about how visitors use our website. This helps us improve our services and user experience. Google Analytics collects information anonymously, including:

• Number of visitors to our site
• Where visitors come from
• Pages visited and time spent on pages
• Device type and browser used

Your IP address is anonymized by Google Analytics, so no personally identifiable information is collected.

Opt-out: You can opt-out of Google Analytics by:

• Disabling cookies in your browser settings
• Installing the Google Analytics Opt-out Browser Add-on

For more information on how Google uses data, visit: Google Privacy Policy

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Checkatrade). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Children's Privacy

Our services are not directed at children under 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a new "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Phone: 07915 069617

14. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):